The bold challenge we decided to take on with MINI was to merge two worlds that seemed poles apart - fashion and cars.
Won over by the magnificent heritage of the British brand and the elegance of its models, we decided to customise our own MINI. But not just any MINI! It was important to us that this partnership reflect our shared values and demonstrate our commitment to sustainability. So it was only natural that we should choose to market a limited edition MINI Electric.
The MINI Electric mosaert Edition
The MINI Electric mosaert Edition, more than 400 of which have been sold in different European countries, served as a showcase for our team.
Inspired by the green 1960s model with its off-white roof (British Racing Green), it has a charming little fashionable touch: a Scottish tartan roof, in reference to its British origins.
To mark the launch, a ready-to-wear capsule was designed to match the car. Like capsule 6, this latest collection was designed using only recycled and/or organic materials. There is a full tartan outfit, in a nod to the MINI Electric Mosaert Edition, as well as a print inspired by Toile de Jouy, our cloud and soft colours.